200+ Advanced Technology Clients

Startups, New Market Entrants, Turnarounds

For over 3 decades I’ve guided technology companies through critical transitions. From quantum computing to AI to biotech, I bring proven expertise commercializing advanced technology.

What makes the difference? I spot the hidden patterns that keep brilliant tech stuck — then we hack them for breakthrough results.

Consulting and Advisory

Strategic Consulting

Early Stage Launch & Scale - My sweet spot: Energizing brilliant technical founders from concept to first customers to scale. From mapping tech to market opportunities to building go-to-market strategies to driving initial revenue. I help founders break the patterns that sabotage scaling.
New Market Entry - My Sweet Spot: Powering expansion into adjacent markets, new geographies, or untapped segments. Whether it's US companies entering Europe or breaking into new or competitive spaces, I decode the unwritten rules that make or break expansion. You get deep expertise from 200+ market entries.
Turnarounds - My Sweet Spot: Supporting leaders to revitalize by addressing strategy, markets, and executive mindset. We identify new opportunities, reposition for competitive advantage, and execute market re-entry. The Key? Shift the patterns first, the business follows.

Executive Advisory

Strategic advisor to VCs and PE firms on portfolio acceleration
Board advisor on technology commercialization and go-to-market
Trusted advisor to CEOs navigating uncertainty and critical transitions

Reach out to Rebel

“Rebel ‘gets’ complex technology and spins its value into compelling offers that powered our market entry.”

— Bob Petty, VP/GM, Enterprise Platforms, NVIDIA

Go-to-Market for a Flatlined Revenue Challenge

Software leader facing market disruption and new competitors. Drove revenue growth through GTM transformation, identified untapped product synergies, expanded partner channels. Relaunched into sustainable growth trajectory.

Multiple Products Cannibalize Revenue

Storage vendor's new offering threatened profitable base. Led turnaround strategy - repositioned upmarket with strategic extensions. Expanded revenue streams without killing existing business.

Strategy and Positioning, Messaging and Market Launch

HPC company needed to commercialize Linux supercomputers. Launched go-to-market strategy for "next gen leader" positioning. Created repeatable high-margin systems, increased profitability.

Turnaround

$1B company shelved software advantage for traditional systems. Generated $120M pipeline using whisper suite strategy to reposition dormant IP. Transformed underperforming asset into revenue driver.

US Market Entry for Global Companies

Led 200+ successful market entries for European tech companies over 3 years. Matched each to optimal US entry: strategic partnerships, standalone operations, or acquisition. (181 characters)

The Science Behind Breakthroughs

Your unconscious mind drives 95% of your decisions. Traditional consulting addresses the 5% — I work with the whole system.

When we understand how pattern recognition shapes strategic thinking, everything changes:

That "gut feeling" about a market? It's a pattern your unconscious recognized
Your team's resistance to new directions? They're locked in success patterns from the past
The innovation you can't quite see? It's hiding behind the patterns of "the way we've always done it"

I blend three decades of tech commercialization with neuroscience-backed methods to help leaders see beyond their patterns and capture opportunities others miss.

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