Gravity is the Enemy of Growth
Defy Gravity uses the metaphor of flight to share proven techniques for creating high-velocity growth strategies. Developed with over 300 growth and turnaround businesses, the Defy Gravity model guides business executives and leaders to expand their thinking, identify new market opportunities and create innovative go-to-market strategies that deliver sustainable market leadership.
- Step beyond status quo bias into fresh perspectives that fuel innovation.
- Find your fuel – the value that drives growth.
- Catch market lift – the opportunities that are waiting for your value.
- Create breakout strategies that capture market share and profits.
- Tune your strategic plan for sustainable, profitable growth.
Joan Koerber Walker
Tsvi Gal
Jill Konrath
High Momentum Go-to-Market
With hundreds of company and product launches under my belt, I decided to create a simple ebook and workbook to help guide thought processes about go to markets and launches. You see, Launches are not single points in time for most companies. Unless you’re an Apple, Google, IBM or other large leader, a point in time focus won’t get you the attention you need for a successful market entry. Rolling Thunder takes a different approach:
- 1st we create positioning and strategy – and then we work with customers to build the critical piece of any launch – evidence.
- Then, we begin the whispering …
- By the time we launch your company or product, we have momentum, credibility and buzz.
Leading with Influence
The Influential Leader is every leaders’ pocket guide to the science of mind power. It shares simple, proven methods to use every day as you lead your teams, both individually and as a group.
You’ll learn simple, clear techniques to motivate, communicate and influence others to focus their attention on the new ideas and approaches that create and sustain your competitive edge. The opportunities are limitless.
Ellen Weber, PhD
John Baldoni
