How to Persuade Anyone

The Marketing Reality Gap

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/04/23/the-marketing-reality-gap/"></div>Having a great handle on your buyers' reality is one of the most important aspects of great marketing. When we remain objective, seeing our markets in the truth of the present, we focus on customers' perceptions today. The problem is, staying objective and in reality isn't a natural thing for many of us. Human nature gets in our way. For example... <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/04/23/the-marketing-reality-gap/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

Your Story has Two Faces

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/04/14/your-story-has-two-faces/"></div>Every story has multiple faces....some enticing, some threatening. When we choose the threatening aspect of a story, we risk alienating our audience. Who wants to hear about scary things they're doing? Would you??? <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/04/14/your-story-has-two-faces/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

Desperately Seeking Simple

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/02/06/desperately-seeking-simple/"></div>Complex marketing may turn on the technologists - but it only confuses the buyers with the cash. <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/02/06/desperately-seeking-simple/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

Lipstick on a Pig

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/01/16/lipstick-on-a-pig/"></div>Why would anyone think that the key to powering breakthrough success is a new logo and color palette? <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/01/16/lipstick-on-a-pig/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

The Woolly Marketing Mammoth

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/12/04/the-woolly-marketing-mammoth/"></div>The Woolly Mammoth stuck to his ways and look what happened to him..... are you ready to evolve to attract your Digital Buyers? <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/12/04/the-woolly-marketing-mammoth/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

Control is an Illusion

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/09/10/control-is-an-illusion-2/"></div>Do you think you have control of your brand? If you answered Yes, you might want to think again. That's one of the biggest Gravity beliefs around. <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/09/10/control-is-an-illusion-2/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

4 Steps to Rise Above the Noise

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/08/17/4-steps-to-rise-above-the-noise/"></div>When you sound just like everyone else – you’re creating noise – not buzz. <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/08/17/4-steps-to-rise-above-the-noise/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more

3 Steps to Clarity in Marketing

<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/08/04/3-steps-to-clarity-in-marketing/"></div>Forcing your audience to read between the lines, thinking they'll take time to decipher your message, is a bad idea. When positioning your technology business, you want to resonate with the perspectives, language and problems of your audiences. <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/08/04/3-steps-to-clarity-in-marketing/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Read more