<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2013/06/28/respecting-others-models-of-the-world/"></div><!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2013/06/28/respecting-others-models-of-the-world/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/09/24/your-buyer-on-fear/"></div>Fear does work as a motivator for we humans. In fact, fear is probably the strongest motivator we have. But just because it works it doesn't make it right, now does it?
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/09/24/your-buyer-on-fear/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/08/20/when-the-herd-instinct-backfires/"></div>We see it all the time in our digital age. Someone promotes themselves as a gooroo, shows us their big volume of Followers, gets a few supporters to confirm their position et voila - we have a gooroo expert as the herd follows along.
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/08/20/when-the-herd-instinct-backfires/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/07/08/pride-before-the-fail/"></div>The days when big companies like Ford can bully little people are long gone. Yes, you can choose to try that approach. But I'm bettin' it won't bring you positive brand results in the market.
Sooner or later - the truth about you and your business will come out. You get to choose whether it's a positive supporting truth - or not. And that choice can make or break your brand with today's digitally empowered buyer.
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/07/08/pride-before-the-fail/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/01/16/lipstick-on-a-pig/"></div>Why would anyone think that the key to powering breakthrough success is a new logo and color palette?
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/01/16/lipstick-on-a-pig/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/01/02/marketing-think-for-the-21st-century/"></div>Never before has it been so important to transform our Marketing Think.
Our economy changed, our markets shifted, our targets and their buying patterns advanced, access to information became ubiquitous.... even as many marketers held on to the way we've always done it.
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2012/01/02/marketing-think-for-the-21st-century/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/12/18/ego-gravity-and-tweetdeck/"></div>We grow successful businesses thanks to our Value as it is perceived by our buyers. When we move to force our brands, our ways, our limitations on our users and promote that as Value - that's ego. And above all other Gravities, Ego will create the downdraft that begins a downward spiral. Ego helps us create major Gravity by focusing on ourselves instead of our markets.
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/12/18/ego-gravity-and-tweetdeck/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/11/12/youd-better-damned-well-know-why/"></div>If you want to be a profitable market leader, you'd damned well better know WHY your buyers buy.
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/11/12/youd-better-damned-well-know-why/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/03/14/rebels-ranting-the-digital-wolf/"></div>There’s a new breed in our digital world. I call it the Digital Wolf. We all know them. Digitally met and connected associates disguised as coaches and mentors and givers of self – talking the great talk and walking the all-about-me walk. Welcome to the digitally connected world. Don’t get me wrong. It’s not the […]<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/03/14/rebels-ranting-the-digital-wolf/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
<div class="at-above-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/02/28/will-you-stand-up-against-the-cruelty-of-man/"></div>Our wild horses are a national treasure. Yet the very Law that was meant to protect them is now used by the BLM to mistreat and kill them. PLEASE READ AND SHARE = AND ACT NOW TO SAVE OUR WiLD HORSES!
<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-cat-page addthis_tool" data-url="https://rebelbrown.com/2011/02/28/will-you-stand-up-against-the-cruelty-of-man/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->