Category Archives for "Market Strategy"

Why Your Customers Walk Away

By Rebel Brown

We all have beliefs about why our customers walk away. Some of the most popular? The competition beat us on price. They gave it away to get the business. We didn’t have that nifty cool feature the competition has. If only we had that feature, we could have kept that customer. Our product had a problem […]

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3 Ways to Get Personal with Marketing

By Rebel Brown

We all know that today’s digitally empowered buyers are in control of the sales cycle.  Which is why it’s so important to have conversations that are personal and engaging. That’s how you begin to create a long term relationship.  By talking about what’s interesting to the buyer.  How Personal is Your Marketing? Personas and profiles are […]

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