Defy Gravity
Propel Your Business to High-Velocity Growth
Defy Gravity is a guide to finding and capturing your best opportunities for sustainable, profitable growth. The book defies status quo corporate speak with practical advice to help corporate leaders and entrepreneurs alike avoid crash-and-burn strategies born of corporate legends.
Defy Gravity moves beyond those legends, focusing on how to identify your best strategy for sustainable, profitable business growth.
Think Differently to Defy Gravity
Defy Gravity teaches all of us to think differently, about our business and its value, our markets and the opportunities they provide - and about the way we've always done it.
Following are examples of the strategic thinking found in Defy Gravity.
The way we’ve always done it may be limiting our success. Releasing stale corporate legends is the first step toward high-velocity growth.
The best strategy depends on your situation. Paint by numbers approaches don’t work. Why? Because today’s market isn’t the predictable, slow-moving market we took for granted. Everything changes, continuously. That means you have to create your strategy based on today’s reality – then evolve to soar the dynamic winds of market changes to sustain growth for tomorrow.
Don’t bet your business on those numbers. All those trends and patterns are about your past. That past no longer depicts your future. Not in today’s fast paced world. You have to vet those numbers with your business intuition, born of market and customer knowledge. To define your future path to sustained growth you have to mix business intuition with business analysis.
Value is in the eye of the beholder. That’s why what you think doesn’t matter. What your customers, partners and other audiences believe is your guide to success.
Opportunity is all around us. That’s why you need to focus. Trying to do too much, in too many diverse directions, is asking for trouble. We win when we focus forward on the right market opportunities today, creating successes to leverage for increasing growth tomorrow.
Match distinct value with a market that is willing to pay for that value and you’ll grow. It really is that simple. And that complicated, thanks to all those corporate legends.
Defy Gravity blends conceptual fundamentals, real-world applications of those concepts, case studies, questions and exercises to help you think differently.
If you want to know what's happening with Defy Gravity, sign up here I'll keep you posted! Defy Gravity will be available September 14, 2010, thanks to my fabulous publishers, Greenleaf Book Group.