Defy Gravity

Market Strategies for 21st Century Business

Rebel's best-selling book, Defy Gravity, focuses on the first step in Power Positioning, creating a market strategy. Defy Gravity teaches all of us to think differently, about our offering and business Value, our Markets and Opportunities  - and  most importantly, how we can position to power profits, in any economy.

What is Gravity and why should you care?

Gravity is the status quo way of thinking and doing that limits our growth. It's also the number one reason businesses flatline, dip, spin out or crash and burn

Watch Rebel's video "Why You Care About Gravity?" to learn more about gravity and how to ditch it - forever.

Download Your Free Chapter

Defy Gravity isn't your usual market strategy book. I don't know about you but I read those books and then think, "Great ideas. Now what do I do?" I wanted Defy Gravity to be immediately useful to my readers. The book shares a blend of strategic marketing lessons, then real-world applications of those lessons to your business through case studies, questions and exercises.

Download the first chapter - Principles of Flight.  You'll learn how lessons from pilots fuel profitable market strategies in the new economy.

Step into your Growth

 Schedule a Power Positioning Consult with Rebel. You can use this 30-minute complimentary session to pick Rebel's brain on how you can best approach a Power Position for your business.