Success Stories
High Velocity Growth can be Yours!
A Multi-Billion Dollar Turnaround
This multi billion dollar business had hit the wall big time. Revenues dropped from over $5B to under $500M in three years. I was hired to help the company rethink its strategy, then to relaunch the business. We focused on a key area of strength for this former market leader – reestablishing its power position in an area where it was still viewed as successful. We created an interactive, visual website featuring video and customer focused evidence, launched the effort “under the radar” using subtle social media and other interactive channels and integrated nurturing into known prospects – building momentum. On the day of the public launch – the earned media was in excess of 40M viewers and within two months of the launch we had a new and qualified pipeline in excess of $150M for the single offering.
A Start-up Swinging for the Big Leagues
This B2B vendor had enjoyed growth in excess of 30% CAGR. The investors and new executive leadership wanted to leverage the launch of 2 offerings to re-position the company and increase its visibility in the marketplace. We worked together to create a expansion-focused positioning platform, interactive web and internet/telesales marketing approach and re-launched the company into expanded markets and channels. Within 3 months the company was heralded by industry pundits as the future leader in its industry. We continued to refine overall product strategy and delivery, to expand both the direct and indirect sales process and focus and to drive an additional round of funding. The results were more funding, a growth rate surpassing their previous experience and a tripled market opportunity.
A CRM vendor in transition
This software developer featured a strong offering for web-driven services across the CRM segment. But the company lacked a strong market position and brand, and was following a highly diversified product plan that didn’t necessarily have all resources focused on creating a single vision of value-added differentiation. We worked with the company to consolidate product strategy toward areas of key market differentiation. We re-positioned the company and created a messaging platform that resonated with emerging market demand for web-driven CRM, executing a soft re-launch to solidify the client’s position. The company continues to expand global operations and its market position as the leader in web-based, integrated CRM.
An Expanding SMB
The client had grown significantly for 3 years but had “hit a wall” at $75M in revenue. A new product offering was in development, and investors wished to leverage this offering to re-position the company and its capabilities. We re-launched the company and the offering with new websites, interactive media and integrated nurturing campaigns. The product was named Product of the Year in their industry, corporate market recognition increased by over 30% in the first 6 months and significant revenue flowed from both current customers and an expanded target market. As a follow-on, we worked to identify emerging, highly complementary market opportunities featuring a complete, high-value solution including services and products. The company is enjoying growth from both its traditional business and its newly launched solutions subsidiary.
Your privacy matters to me
As a rule, I don't share many details concerning my client work, most of which is highly confidential and strategic. My clents ask for my silence and I honor that request. That said - if you'd like to chat with clients who are in similar situations to your business, I'm happy to provide direct connections! I have a number of satisfied clients in a variety of business types who are happy to discuss my work one-on-one with you.
