<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Sat, 19 May 2012 08:52:13 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Rebelations Blog</title><subtitle>Blog</subtitle><id>http://www.rebelbrown.com/rebelations/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.rebelbrown.com/rebelations/"/><link rel="self" type="application/atom+xml" href="http://www.rebelbrown.com/rebelations/atom.xml"/><updated>2012-05-15T02:49:34Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Whose Got the Power?</title><category term="Find Your Power"/><category term="buying cycle"/><category term="marketing. technology marketing"/><category term="sales cycle"/><id>http://www.rebelbrown.com/rebelations/2012/5/14/whose-got-the-power.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/5/14/whose-got-the-power.html"/><author><name>Rebel Brown</name></author><published>2012-05-14T19:00:33Z</published><updated>2012-05-14T19:00:33Z</updated><summary type="html" xml:lang="en-US"><![CDATA[79% of the buying cycle is now completed without a vendor directly involved.If you're still thinking like a funnel or a pipeline - I'd strongly suggest you step beyond your gravity thinking and shift into the 21st century reality.]]></summary></entry><entry><title>Conversation is the New Campaign</title><category term="B2B marketing"/><category term="Content Marketing"/><category term="marketing campaigns"/><category term="marketing conversations"/><category term="technology marketing"/><id>http://www.rebelbrown.com/rebelations/2012/5/5/conversation-is-the-new-campaign.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/5/5/conversation-is-the-new-campaign.html"/><author><name>Rebel Brown</name></author><published>2012-05-05T16:52:37Z</published><updated>2012-05-05T16:52:37Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Our buyers no longer need us to get the information they need to make purchasing decisions. Today's buyers can research, compare and select products without our ever even knowing they were looking.  In fact - buyers spend over 79% of their purchasing cycle without ever engaging us... only if we make the cut during their research do they invite us into their process.  That's a huge shift that puts buyers in control - and it means that we need to shift our thinking about how we engage with our audiences. That's why I believe that conversations are the new campaigns.]]></summary></entry><entry><title>The Marketing Reality Gap</title><category term="Find Your Power"/><category term="Follow Your Customer"/><category term="Think Again"/><category term="Zero Gravity"/><category term="business growth strategy"/><category term="business leadership"/><id>http://www.rebelbrown.com/rebelations/2012/4/23/the-marketing-reality-gap.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/4/23/the-marketing-reality-gap.html"/><author><name>Rebel Brown</name></author><published>2012-04-23T11:04:00Z</published><updated>2012-04-23T11:04:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Having a great handle on your buyers' reality is one of the most important aspects of great marketing. When we remain objective, seeing our markets in the truth of the present, we focus on customers' perceptions today. The problem is, staying objective and in reality isn't a natural thing for many of us. Human nature gets in our way. For example...]]></summary></entry><entry><title>Your Story has Two Faces</title><category term="Power Messages"/><category term="marketing"/><category term="messages"/><category term="positioning"/><category term="technology marketing"/><id>http://www.rebelbrown.com/rebelations/2012/4/14/your-story-has-two-faces.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/4/14/your-story-has-two-faces.html"/><author><name>Rebel Brown</name></author><published>2012-04-14T17:47:26Z</published><updated>2012-04-14T17:47:26Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Every story has multiple faces....some enticing, some threatening. When we choose the threatening aspect of a story, we risk alienating our audience.  Who wants to hear about scary things they're doing? Would you???]]></summary></entry><entry><title>ReName, ReBrand or ReSign?</title><id>http://www.rebelbrown.com/rebelations/2012/4/2/rename-rebrand-or-resign.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/4/2/rename-rebrand-or-resign.html"/><author><name>Rebel Brown</name></author><published>2012-04-02T10:04:01Z</published><updated>2012-04-02T10:04:01Z</updated><summary type="html" xml:lang="en-US"><![CDATA[How about you? Do you own your brand?  How are you feeling right now? Are you passing the test? Have you googled yourself and your brand lately? Are you listening into brand and product mentions? Owning a brand comes with some big responsibilities. Are you ready?]]></summary></entry><entry><title>Leading with Humanity</title><category term="Defy Gravity"/><category term="Lose Your Losers"/><category term="humans"/><category term="success"/><category term="technology"/><id>http://www.rebelbrown.com/rebelations/2012/3/22/leading-with-humanity.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/3/22/leading-with-humanity.html"/><author><name>Rebel Brown</name></author><published>2012-03-22T11:50:18Z</published><updated>2012-03-22T11:50:18Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Technology doesn't drive success.

It never has and it never will.  Our success comes from the human side of our business. Even when we're surrounded by the best technology in the world - the human element drives all the decisions.]]></summary></entry><entry><title>Long Live Content Marketing</title><id>http://www.rebelbrown.com/rebelations/2012/3/5/long-live-content-marketing.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/3/5/long-live-content-marketing.html"/><author><name>Rebel Brown</name></author><published>2012-03-05T13:00:13Z</published><updated>2012-03-05T13:00:13Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Everywhere I turn I see some new article proclaiming the death of content marketing. What a crock...  Content marketing is not the problem!]]></summary></entry><entry><title>Simply KICKBUTT Marketing</title><category term="Apple"/><category term="Rebel Raves"/><category term="marketing"/><category term="tech marketing"/><id>http://www.rebelbrown.com/rebelations/2012/2/27/simply-kickbutt-marketing.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/2/27/simply-kickbutt-marketing.html"/><author><name>Rebel Brown</name></author><published>2012-02-27T11:00:00Z</published><updated>2012-02-27T11:00:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Compelling, audience-focused, simple and....brilliant. 

How do your campaigns compare?  Think about it.....]]></summary></entry><entry><title>Dear Pinterest</title><category term="Zero Gravity Business"/><category term="pinterest"/><category term="strategy"/><id>http://www.rebelbrown.com/rebelations/2012/2/20/dear-pinterest.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/2/20/dear-pinterest.html"/><author><name>Rebel Brown</name></author><published>2012-02-20T08:00:07Z</published><updated>2012-02-20T08:00:07Z</updated></entry><entry><title>Desperately Seeking Simple</title><category term="Defy Gravity"/><category term="high technology"/><category term="marketing"/><category term="technology marketing"/><id>http://www.rebelbrown.com/rebelations/2012/2/6/desperately-seeking-simple.html</id><link rel="alternate" type="text/html" href="http://www.rebelbrown.com/rebelations/2012/2/6/desperately-seeking-simple.html"/><author><name>Rebel Brown</name></author><published>2012-02-06T08:01:47Z</published><updated>2012-02-06T08:01:47Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Complex marketing may turn on the technologists - but it only confuses the buyers with the cash.]]></summary></entry></feed>
