Top
Power High-Velocity Growth

Clients Say

“Rebel shines a bright beam of light on the answers to complicated product and company positioning and strategy problems.”

Dave Bernstein, SVP and CTO
Seibel Systems
Search this Site

Market Strategies, Positioning and Launches

Technology and B2B Businesses

I create market strategies that successfully fuel high-velocity growth for technology startups, startarounds and turnarounds. 

My clients hire me for my expertise in  business strategy, corporate and product market positioning and high momentum market launches. I also assist with fund raising/ M&A strategies.  

Read what my clients say here.  

I don't have a one size fits all sevice offering. None of my technology clients have the same issues OR opportunities. Instead, I apply my expertise to your specific situation. We work together to define the project you need.

Take a look at some success stories here. 

I have a broad range of technology experience. After 30+ years in the technology market I can safely say that I am a bonafied geek. I love technology innovation and I'm told I have a gift for spinning market strategies that sizzle. Here's an overview of my technology expertise. 

Consulting

I've consulted with a wide range of technology companies, from startups to early stage to turnaround scenarios. VC's refer me to guide their portfolios' growth. Executive leaders hire me to bring a seasoned fresh perspective to their business and market strategies and to launch those strategies in the market.

I focus on three basic areas:

  •  Business Strategy. I work with clients to create and execute business strategies for initial market entry, new market expansion and for turnaround/repositioning. My best selling book, Defy Gravity, shares my proven approaches to creating kickbutt growth strategies for technology businesses.
  •  Market Postioning. My clients say I'm a Spin Doctor. I just love to create compelling stories that showcase tech innovation based on the customer value it brings. I'm known for creating market positioning and stories that power technology clients to market leadership positions. I created my Positioning Matrix to empower clients to deliver powerful stories that are consistent across markets, yet tuned to meet the compelling needs of specific target segments and buyers.
  •  Market Launches. My clients call me their secret weapon when it comes to market launches. We have fun and fuel some pretty sweet traction. I've launched over 100 companies and/or products in my career so I know what works and what doesn't. I watch companies launch in revers while spending so much money - often to just press clippings and SoMe news. My Rolling Thunder approach to market launches are focused on driving accelerated revenues an market traction. Rolling Thunder launches also cost less than the way you've always done it. Once you let the thunder roll, You'll never launch any other way. Just ask my clients!

 

I also work with clients to create funding, merger and acquistion strategies, product strategies, business development and sales/channel development.

I work with every client to define the specific consulting project and deliverables that meet your unique needs. We'll make sure you get what you need in the most effective way. 

Please contact me for references or to discuss how we can shift your technology business velocity!